Bruner Motors – GM — Overview
Chevrolet / GMC / Buick • 04/29/2026
Total Sales MTD
$3.78M
YTD 14.95M
Net Profit MTD
$162.5K
Margin 4.3%
Total Expenses MTD
-$315.4K
YTD 1.71M
Net Profit YTD
$403.5K
Through April
🚨 Red Flag Board
Departments and structural leaks demanding immediate GM attention
Parts internal transfer erosion
Parts
Internal pricing structure is consuming retail-quality gross. Audit matrix and internal markup floor.
Service lane upside not captured
Service
Strong base. Declined-work follow-up + menu enforcement + tire/brake focus typically yields 10-15% gross lift.
Car Wash bleeding labor & utilities
Car Wash
Retention tool is fine; retention loss is not. Convert to service-tied or paid membership.
Body Shop operating loss
Body Shop
Even with parts transfer, YTD net is negative. Likely tech productivity, low close ratio, or uncaptured supplements.
Fixed Ops Absorption — vs NADA & NCM Benchmarks
What % of total store overhead is covered by fixed-ops gross profit
Total Store Absorption (MTD)
80.9%
🟡 HEALTHYYTD: 63.6% • Fixed Ops gross $255.2K ÷ overhead $315.4K
Gap to NADA top (75%)
+$18.7K/mo
Gap to NCM Elite (100%)
−$60.1K/mo
Department contribution to total overhead
Service (Mechanical)
Currently covering 46.1% of total overhead
🔴 BELOW
−$28.2K vs NADA avg
Parts & Accessories
Currently covering 26.0% of total overhead
🟡 HEALTHY
+$11.2K vs NADA avg
Body Shop / Collision
Currently covering 8.8% of total overhead
🔴 BELOW
−$11.6K vs NADA avg
Department P&L
MTD performance — color = profit signal
| Department | Sales MTD | Gross MTD | Expenses | Net MTD | After Transfer |
|---|---|---|---|---|---|
New Vehicle | $2.51M | $153.2K | -$65.1K | $88.1K | — |
Used Vehicle | $751.6K | $78.8K | -$59.5K | $19.3K | — |
Service | $201.6K | $145.3K | -$86.8K | $58.5K | $63.0K |
Parts & Accessories | $221.1K | $82.1K | -$38.3K | $43.9K | $23.5K |
Body Shop | $48.2K | $27.8K | -$31.1K | -$3.3K | $495 |
Car Wash | $66.2K | $25.2K | -$34.5K | -$9.3K | — |